![]() “The ceremony was unforgettable in every way,” Simon says. (Simon has long been friends with the Kardashians, having made multiple appearances on the family’s reality show.) In this case, the gathering included guests such as Hailey Bieber, Kim Kardashian and Kendall Jenner. “We wanted it to feel as if you were being invited over to your friend’s chic living room,” Simon says. The goal, according to the grooms, was to make the reception feel “residential,” and Mindy understood the mission from day one. She took our vision of 1950s Hollywood glamour to the next level.” “The experience was something out of a fairy tale. “Simon’s been friends with Mindy for years but never officially worked with her on an event,” Phil explains. They ultimately landed on November 13 in Los Angeles and hired celebrity wedding planner extraordinaire Mindy Weiss to plan the festivities, relying on her team to ensure all Covid-19 regulations were followed. “We never booked a date until we knew we could have it,” Simon says. Judy also launched its rechargeable light source called “Judy Lantern.”Īnd on the topic of bringing collaborations and storytelling to life, Judy teamed up with the series A Kids Book About for a family-friendly book on safety, as well as shoe brand Birdies for a special pair designed to boost awareness and improve preparedness (one of the most common mistakes during evacuations is forgetting to put on shoes).Because of the pandemic, the two were engaged for almost two years. ![]() Last year saw the launch of Judy Power: a portable power station that's more affordable and environmentally friendly than a gas generator, marking a big step for the company from safety kits into emergency prep tech. Judy was also featured in London’s Design Museum ’s Beazley Designs of the Year 2020 exhibition. Judy has had the equivalent of its red carpet moments: it was one of Oprah’s “Favorite Things” in December 2020 and again in 2022 (with its Emergency Pack Bundle). In Judy’s case, this meant disrupting a category that had always been known as tactical, cold and more military-esque, and giving it an image built on empathy, emotion and storytelling. While his publicity background is more about glitz and glam, there’s an element of the expression ‘wherever you go, there you are’ when it comes to Huck’s career: he applies the same skill set and shows up as the same person, whatever the product or industry. The concept of a dress rehearsal is familiar to Huck, whose nearly 20-year background in public relations includes everything from celebrity endorsements, global talent acquisition, branded entertainment partnerships, and entertainment publicity services. They're saying things like, ‘What's this hand crank radio for? How is it going to help me? How does this emergency kit make sense for my emergency plan?’ So that's really the point of it.” “We’re seeing that when Judy arrives at one’s doorstep, the family unboxes it and suddenly they're having this conversation, with Judy as the centerpiece of their emergency preparedness plan. The magic is in the opportunity for conversation that Judy creates. In the actual face of a disaster or an emergency, a lot of people go into analysis paralysis, where they're not really able to make the right or any decision. Whether it’s talking to your family members or roommates about how to evacuate your home in the event of a fire, or knowing what to do when there's smoke coming out of your kitchen. It’s the act of doing what we call ‘a dress rehearsal’. We say this all the time - the most important thing that anyone can do to actually survive an emergency is to make an emergency plan with your family. “Now three years into this journey, we speak to people who have been in emergencies every day, and they're so happy that they had Judy. Huck and Udashkin are flipping the script on emergency preparedness by leaning into optimism and the notion that it’s never too late to have a proper plan in place. ![]()
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